TIME 4 U YACHT
for branding a growing business, cohesive design is how we do.
when PROjECT. got the call that TIME 4 U was adding a yacht to its stable of concierge-style beauty, wellness + hospitality offerings in naples, we couldn’t wait to get our hands on her sexy curves. a 72-foot luxury charter for cruising the gulf in high style, the vibe would be natty nautical-meets-gypsy glam.
[full disclosure: we didn’t design the basework for this bateau. the upholstery, finishes + lighting were good to go.]
our task was to level up the pretty and tie it all back to the TIME 4 U brand via a highly edited + carefully curated accessorizing plan. topside, we zhuzhed the alfresco footprint and main cabin with patterned pillows, black-and-white vessels, pretty planters and ceramic dishware. below deck, we came in hot with energy-aligning crystals, selenite logs, linen bedding, plush pillows and more, including a series of lucite display trays for showing off TIME 4 U’s signature beauty products.
finding a balance between beautiful things + durable materials was top of mind from start to finish, but it doesn’t show. and now, this knockout yacht is primed for spa treatments, sunset cruises + some serious R+R [er, and the occasional dance party]